Walt has been engaged in marketing, advertising, branding, and public relations for nearly four decades, including a stint on Madison Avenue with McCann-Erickson. Clients included Absolut Vodka, the New York Times, Miller Beer, IBM/Avnet, Siemens, Time Warner, and Hearst Magazines.
A book should be a key component of your overall business or professional growth strategy. That’s at the core of our publishing model. The right book represents the sum of your experience, talent, and value to customers. The right book attracts new customers, extends the reach of your business, and opens new personal and professional horizons for you as an author. And the right book becomes a platform for public speaking engagements, for magazine articles, for virtually limitless online exposure and networking opportunities.
Winans Kuenstler Publishing provides a premium, client-focused publishing model to grow your business. From initial concept to marketing the finished book, we guide you through the complex process of positioning your message, creating a first-quality manuscript, designing an eye-catching cover and interior, and putting the finished product to work to achieve your goals. All of the work is integrated into a larger communications strategy incorporating a dedicated website for your book, a public relations and article placement program, and outreach on social media and other channels as appropriate.