St. Meyer & Hubbard Book Series
Captures, Leverages Its Expertise
Book Earned Cover Story in Trade Journal
St. Meyer & Hubbard has provided breakthrough training and ongoing coaching to more than a hundred banks and a quarter-million bankers, helping them generate more than $500 million in sales. Their website failed to capture the dynamic energy they bring to commercial banking at a time when bankers need all the energy they can muster just to stay competitive against brokerage firms, insurance companies, and so on.
We worked with them to develop a strategy for a series of books that would distill and protect from poaching the principles of successful prospecting and selling they have learned over an accumulated century of knowledge: their most valuable asset. The first book hit the ground running: the publication of it persuaded the prestigious American Banking Association Bank Marketing Journal to print an excerpt that they made the magazine's cover story for March 2008.
We redesigned the web site to resonate with the cover of the first book, and to re-brand the firm as a vibrant, optimistic consultancy whose mission is to help bankers catch up to the latest best practices. Read their reference comments.
