Our “Strategic Publishing” Approach Grows Your Business

A book should be a key component of your overall business or professional growth strategy. That’s at the core of our “Strategic Publishing” concept. The right book represents the sum of your experience, talent, and value to customers. The right book attracts new customers, extends the reach of your business, and opens new personal and professional horizons for you, the author. And, the right book becomes a platform for public speaking engagements, for magazine articles, for virtually limitless online exposure and networking opportunities.

WINANS KUENSTLER PUBLISHING provides a premium, one-decision solution creating the Strategic Publishing program to grow your business. From initial concept to distribution and marketing the finished book, we guide you through the complex process of positioning your message, creating a first-quality manuscript, designing an eye-catching cover and interior, and putting the finished product to work to achieve your goals. All of the work is integrated into a larger communications strategy incorporating a dedicated internet site for your book, a public relations and article placement program, and outreach on social media and other channels as appropriate.

We can bring your book to the retail market through our international distribution partner. As appropriate, we also can provide eBook and Print On Demand delivery of your book.

"Compelling" and "Superbly Crafted" Content

As traditional publishing becomes less competitive and burdened with legacy costs, independent publishing has exploded because it is a faster and more direct path to reach your audience and create your brand.

President and Chief Creative Officer Foster Winans, a former Wall Street Journal columnist, has been involved in the writing, editing, and publishing of more than 40 books, both independently produced and works sold to major houses such as HarperCollins and Random House. Reviewers have described his books as "beautifully written," "compelling," and "superbly crafted."

CEO Walt Kuenstler is a branding and marketing veteran (New York Times, Playboy Magazine, Absolut Vodka, UBS PaineWebber, CITIC Securities International Partners) who helps develop your overall marketing strategy and guides the creation and implementation of your communications program.

You Call The Shots

Along the way, you retain complete control over the content and the look of your book. Instead of a publishing company controlling your book in exchange for a small royalty, your investment puts you in charge of the entire process, and you reap the benefits.

We ghostwrite or edit, design, and produce the book you'd write if you had the time and expertise, then help you use it to brand or enhance your business or reputation, jumpstart a speaking career, or establish a legacy.

We accept a limited number of projects each year, ranging from business and finance to self-help and memoir. In every case, we are your publishing partner through the entire process, making sure all the pieces of the puzzle fit together. You will find our premium services offer outstanding value for your investment. Your success is our commitment.

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"Winans Kuenstler Publishing guided me through every step of creating my book, and integrating it into my larger strategic plan. I have received public speaking offers, have been published in Forbes.com, and have been interviewed by newspaper, radio, and television reporters. This book is making a big difference in both my professional and personal life."

Thomas C. Scott
Author of Fasten Your Financial Seatbelt
President: Scott Wealth Management, Irvine, CA