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Case Studies
Case Studies | Case Studies |
Done well, a book
conveys accomplishment,
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STOLEN WITHOUT A GUN, Confessions from inside history's biggest fraud, featured in Forbes Magazine , is the first-person account of an MCI Worldcom finance exec who helped the company hide bad debt to prop up its stock price. |
Visit msnbc.com for Breaking News, World News, and News about the Economy Visit msnbc.com for Breaking News, World News, and News about the Economy Author Walt Pavlo Jr. served two years in prison and has become a sought-after public speaker for accounting, law enforcement, and college audiences. We edited and reorganized the manuscript, designed, produced, and assisted with distribution. (Full testimonial) |
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HOW TO BUILD A REAL ESTATE EMPIRE was edited, designed, and produced for Marcus & Millichap, one of the largest commercial real estate brokerages in the world, based in Palo Alto. The company wanted a branded book that featured four clients who had built $100 million plus real estate portfolios. The company donates proceeds to charity and gives away copies to prospects and clients through its 850 individual brokers. |
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THE TEN TRUTHS OF WEALTH CREATION was rewritten, edited, designed and produced for John E. Girouard, a leading investment advisor in the Washington, DC market, one of the most competitive and lucrative in the nation. Girouard is using the book to drive the development of a new business of satellite offices with a unique, educational focus. The day after giving a copy of the book to a potential client, one of Girouard's colleagues reported it helped close an insurance sale that earned him an $8,000 commission. (Full testimonial) |
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CONVERSATIONS WITH PROSPECTS by Jack Hubbard and Bob St. Meyer is the first in a series of books laying out the principles and tactics of successful sales management in the banking industry. St. Meyer & Hubbard, their consulting firm, has taught 120,000 bankers and worked with more than 100 banks to improve sales performance. See full case study. (Full testimonial) |
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THE EYES DON'T SEE WHAT THE MIND DON'T KNOW was a collection of stories edited, designed, and produced for Atlanta physician Michael Litrel about his experiences working in an inner-city hospital, focusing on those dramatic moments when he was reminded that faith and human kindness are as important to healing as a doctor's care. Litrel has used the book as a marketing tool in his ob-gyn medical practice, donating the proceeds to charity. |
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STEVE IFSHIN is CEO of one of the largest shopping center investors and operators in the country, a real estate empire he built from scratch with his son. His memoir was researched and ghostwritten, designed with a unique cover to acknowledge a lifelong love of basketball, and the book describes his missteps and failures on the way to building a major real estate investment and management company. It was a legacy project requested by his family, but the book is proving useful in solidfying the company and family brand among existing and potential investors. |
