Winans Kuenstler provides premium editorial, production, and marketing services to self-funding authors as part of its Book-Driven Branding program. “Our authors tend to be professionals, thought leaders, motivational speakers, and others who want or need a book to help raise or expand their brand awareness, jump-start a speaking career, or establish a legacy,” said Winans, author or ghostwriter of more than 40 books. “We provide a single-decision solution that covers the development of a trade-quality book from concept to distribution and marketing.” 

Teacher said he became intrigued by Winans Kuenstler’s model “because it makes sense for authors with serious books who want to get to market sooner than they can through traditional publishing, and who understand the value of investing in retaining ownership and control. The key is the professional quality of the content that Winans ensures, and the company’s focus on ‘entrepreneurial’ authors who see books as primarily a marketing and branding tool. The company’s list is strong and will appeal to the bookselling trade.”

“Buz Teacher is one of the most successful and respected figures in book publishing,” said Winans, “and we’re honored that he is willing to bring his experience and expertise to bear in helping us find innovative approaches to marketing our authors.”

Teacher was instrumental in building Running Press into one of the largest independent trade book publishing companies in North America before the merger with Perseus. He co-founded the company in 1972.