 Nov. 11, 2008--The New York Times reports a dismal outlook for booksellers this coming Christmas season (when the vast majority of books are sold), and publishing houses are laying off staff and cutting back print runs. That means fewer opportunities for worthy books that could help their authors gain visibility and expand their brands. Publishers are increasingly fixated on the "sure thing," the book with a built-in audience they don't have to create, such as celebrity books by brand names like Tina Fey and Jerry Seinfeld. As mainstream ('trade") publishing shrinks, more and more authors are becoming their own publishers. WORTH A READ
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