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 Sept. 27, 2008--Newsweek magazine has an excellent article this week headlined "The Books of John McCain: McCain's editor on what he's learned from poring over a decade's worth of the senator's manuscripts." McCain used a ghost writer and longtime aide to write five books, all with inspirational messages. It's worth reading how much his books have shaped John McCain's public image. Read the article .
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Sept. 10, 2008--The Wall Street Journal has an excellent Page One article today that points out one of the risks involved in attempting to publish a trend or predictive book. One of the top examples: "Why The Real Estate Boom Will Not Bust," a book written by the former chief economist for the National Association of Realtors, published in 2006. Read the article here.
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 Fact v. Fiction |
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August 26, 2008--The power of a book to generate sales (Book-Driven Branding) was demontrated recently when a Winans Kuenstler Publishing author reported that a single copy of his book persuaded a prospect to sign up for $500,000 in consulting services.
St. Meyer & Hubbard, sales training experts whose "Conversations With Prospects" was ghostwritten and published earlier this year, reported recently that the book has made a big splash in their market (bank marketing executives and sales people). A marketing executive at a regional bank happened to pick up a copy of the book and, after reading it, went to his boss, placed the book on his desk, and announced, "We've got to hire these guys." The sale calls for consulting fees of about $500,000 over three years. The profit from the single sale will more than pay for the cost of having the book written and produced, as well as revamping the company's web site.
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