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Products Need Books, Too! Print E-mail

Coca-Cola, The BookProducts are the real stars of your business. Showcase them with a powerful brand-building book.

Entrepreneurs have long understood the power of autobiographical books to establish their personal brands. But have you ever thought of using a book to establish the fame and credentials of a product

There’s no better way to permanently showcase the importance and value of a product than a book. Sure, advertising, even those zillion dollar Super Bowl ads, play an essential role in creating awareness for a product. With a half-life of 30 seconds, those ads simply cannot tell the whole story of your product.

 
China-Bashing Syndrome Print E-mail

ji_foster_greathall.jpgChina bashing has been popular in the US since the Korean War broke out in 1950, and seems to be reaching another peak leading up to the 2008 Beijing Olympics. What was to have been the grand re-opening under new management of the People’s Republic is turning into a pile-on of complaints ranging from currency manipulation to suppression of dissent.

 
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