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Leading Publisher's Inside Tips |
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 This is an excellent, short interview with Debra Englander, Executive Editor at John Wiley & Sons, the largest and most prestigious publisher of business books, in which she explains exactly what it takes to publish successfully with a trade publisher, and when it might be better to self-publish. A real must-listen.
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Why Suze Orman is richer than you. |
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 What separates Suze Orman
from the financial advisor down the street? Blonde hair, perhaps, and
her books, most certainly. Is she any smarter, or more talented than
her competition? No. But she is a better marketer. She knows that
having a book creates a brand, especially for professionals where
intellectual capital makes all the difference.
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Jumpstart Your Start-Up |
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Create an "Entrepreneur Starter Kit" that begins building your brand and growing your revenue even before your book is published
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A President Who Reads! |
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  Nov. 16, 2008--Will President-elect Barack Obama stimulate a renaissance in serious book writing and reading? After eight years with a president and a party-in-power that embraced anti-intellectualism, we have a president who is a best-selling, highly-praised writer, and is drawing inspiration and guidance from books he considers important. Two that he has mentioned recently are Doris Kearns Goodwin's "Team of Rivals: The Political Genius of Abraham Lincoln," and on the CBSNews program"60 Minutes," Obama revealed that he has also been reading a book about another president who came into office in the middle of a national crisis: "The Defining Moment: FDR's Hundred Days and the Triumph of Hope," by Newsweek's top political columnist Jonathan Alter. For those who care about good writing and books, it's a nice change to have an advocate at the helm. |
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When You Could Use A Bigger Sign |
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 To attract more business, retailers can just put up a bigger sign. But what will work for you?
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