Blog Entries for Walt Kuenstler

Why Suze Orman is richer than you.

walt.kuenstler@wkpublishing.com — Sun, 07 Dec 2008 18:49:17 +0100

What separates Suze Orman
from the financial advisor down the street? Blonde hair, perhaps, and
her books, most certainly. Is she any smarter, or more talented than
her competition? No. But she is a better marketer. She knows that
having a book creates a brand, especially for professionals wher [...]

Jumpstart Your Start-Up

walt.kuenstler@wkpublishing.com — Mon, 17 Nov 2008 17:16:00 +0100

Create an "Entrepreneur Starter Kit" that begins building your brand and growing your revenue even before your book is published

We've got a new client who has come to us to create his own, personalized, "Entrepreneur Starter Kit." In effect, we are going to [...]

When You Could Use A Bigger Sign

walt.kuenstler@wkpublishing.com — Wed, 05 Nov 2008 21:00:00 +0100

To attract more business, retailers can just put up a bigger sign. But what will work for you?

There’s a truism in retailing that one secre [...]

Forget that MBA--A PHB Is Key To Your Personal Brand Success

walt.kuenstler@wkpublishing.com — Thu, 16 Oct 2008 08:37:14 +0100

Is an advanced degree the right response to hard business times? There may be a better investment for you career. No, it’s not an advanced degree such as an MBA or a PhD. The best investment you can make might be a PHB.

The Wall S [...]

Robert Reich On Why You Need A Personal Brand. Now!

walt.kuenstler@wkpublishing.com — Sun, 28 Sep 2008 15:12:49 +0100

How many former high-fliers at Lehman, AIG, and Merrill Lynch are regretting not having published their personal branding book before their companies blew up? This is your wake up call!

“Even if you are called a full-time employee, you’re bec [...]

Products Need Books, Too!

walt.kuenstler@wkpublishing.com — Tue, 05 Aug 2008 22:00:00 +0100

Products are the real stars of your business. Showcase them with a powerful brand-building book.

Entrepreneurs have long understood the power of autobiographical books to establish their personal brands. But have you ever thought [...]