Blog Entries

Leading Publisher's Inside Tips

foster.winans@wkpublishing.com — Mon, 22 Dec 2008 16:32:00 +0100

This is an excellent, short interview with Debra Englander, Executive Editor at John Wiley & Sons, the largest and most prestigious publisher of business books, in which she explains exactly what it takes to publish successfully with a trade publisher, and when it might be b [...]

Why Suze Orman is richer than you.

walt.kuenstler@wkpublishing.com — Sun, 07 Dec 2008 18:49:17 +0100

What separates Suze Orman
from the financial advisor down the street? Blonde hair, perhaps, and
her books, most certainly. Is she any smarter, or more talented than
her competition? No. But she is a better marketer. She knows that
having a book creates a brand, especially for professionals wher [...]

Jumpstart Your Start-Up

walt.kuenstler@wkpublishing.com — Mon, 17 Nov 2008 17:16:00 +0100

Create an "Entrepreneur Starter Kit" that begins building your brand and growing your revenue even before your book is published

We've got a new client who has come to us to create his own, personalized, "Entrepreneur Starter Kit." In effect, we are going to [...]

A President Who Reads!

foster.winans@wkpublishing.com — Sat, 15 Nov 2008 22:00:00 +0100

There’s a truism in retailing that one secre [...]

Forget that MBA--A PHB Is Key To Your Personal Brand Success

walt.kuenstler@wkpublishing.com — Thu, 16 Oct 2008 08:37:14 +0100

Is an advanced degree the right response to hard business times? There may be a better investment for you career. No, it’s not an advanced degree such as an MBA or a PhD. The best investment you can make might be a PHB.

The Wall S [...]

Robert Reich On Why You Need A Personal Brand. Now!

walt.kuenstler@wkpublishing.com — Sun, 28 Sep 2008 15:12:49 +0100

How many former high-fliers at Lehman, AIG, and Merrill Lynch are regretting not having published their personal branding book before their companies blew up? This is your wake up call!

“Even if you are called a full-time employee, you’re bec [...]

How Palin Book Pre-Managed Her Brand

foster.winans@wkpublishing.com — Wed, 10 Sep 2008 08:15:18 +0100

Sept. 10, 2008--Did Sarah Palin plan to run for higher office, or did she just get lucky? A hagiographic (worshipful) biography of her put out by a small Alaska publisher known for dog-sled racing books appeared in April, touting the governor as the "hockey mom" that "turned Alas [...]

Amazon vs. Barnes & Noble: It's WAR!

foster.winans@wkpublishing.com — Wed, 27 Aug 2008 22:00:00 +0100

A new Barack Obama biography has sparked a skirmish between Amazon and Barnes and Noble that opens a door into a war in which Amazon has been dubbed book publishing's Darth Vader. So reports Publishers Weekly in a column titled "The Audacity of Hype." The battle is [...]

Products Need Books, Too!

walt.kuenstler@wkpublishing.com — Tue, 05 Aug 2008 22:00:00 +0100

Products are the real stars of your business. Showcase them with a powerful brand-building book.

Entrepreneurs have long understood the power of autobiographical books to establish their personal brands. But have you ever thought [...]

China-Bashing Syndrome

foster.winans@wkpublishing.com — Thu, 31 Jul 2008 22:00:00 +0100

China bashing has been popular in the US since the Korean War broke out in 1950, and seems to be reaching another peak leading up to the 2008 Beijing Olympics. What was to have been the grand re-opening under new ma [...]