How Palin Book Pre-Managed Her Brand
Posted by: Foster Winans in Untagged on Sep 10, 2008
Sept. 10, 2008--Did Sarah Palin plan to run for higher office, or did she just get lucky? A hagiographic (worshipful) biography of her put out by a small Alaska publisher known for dog-sled racing books appeared in April, touting the governor as the "hockey mom" that "turned Alaska's political establishment upside down." Considering the scandals among Alaska's politicians, that doesn't sound like a hard task, but either way, the Palin book, clearly written either with her complete cooperation or maybe even at her direction, turns out to be a brilliant move to beat her critics to the punch by branding herself as a maverick.
We are only now learning the other details of Palin's life and career, including the fiction of her always being against the "Bridge to Nowhere," her meddling in a relative's divorce, and her efforts to ban classic books from the local library in Wasilla.
Palin would have been wise to have addressed in the book some of these other issues the way Barack Obama did in his best-selling memoir, "Dreams From My Father," in which he talked about smoking pot and other details of his youth that he knew he would have to deal with if he ran for higher office.Palin's book is a best-seller, but she may regret leaving out some details that will no doubt show up in other books and in articles in the weeks ahead.
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