Posted by: Foster Winans in Untagged on
Dec 22, 2008
This is an excellent, short interview with Debra Englander, Executive Editor at John Wiley & Sons, the largest and most prestigious publisher of business books, in which she explains exactly what it takes to publish successfully with a trade publisher, and when it might be better to self-publish. A real must-listen.
Posted by: Walt Kuenstler in Untagged on
Dec 07, 2008
What separates
Suze Orman
from the financial advisor down the street? Blonde hair, perhaps, and
her books, most certainly. Is she any smarter, or more talented than
her competition? No. But she is a better marketer. She knows that
having a book creates a brand, especially for professionals where
intellectual capital makes all the difference.
Posted by: Walt Kuenstler in Untagged on
Nov 17, 2008
Create an "Entrepreneur Starter Kit" that begins building your brand and growing your revenue even before your book is published
Posted by: Foster Winans in Untagged on
Nov 16, 2008
Nov. 16, 2008--Will President-elect Barack Obama stimulate a renaissance in serious book writing and reading? After eight years with a president and a party-in-power that embraced anti-intellectualism, we have a president who is a best-selling, highly-praised writer, and is drawing inspiration and guidance from books he considers important. Two that he has mentioned recently are Doris Kearns Goodwin's "Team of Rivals: The Political Genius of Abraham Lincoln," and on the CBSNews program"60 Minutes," Obama revealed that he has also been reading a book about another president who came into office in the middle of a national crisis: "The Defining Moment: FDR's Hundred Days and the Triumph of Hope," by Newsweek's top political columnist Jonathan Alter. For those who care about good writing and books, it's a nice change to have an advocate at the helm.
Posted by: Walt Kuenstler in Untagged on
Nov 05, 2008
To attract more business, retailers can just put up a bigger sign. But what will work for you?
Posted by: Walt Kuenstler in Untagged on
Oct 16, 2008
Is an advanced degree the right response to hard business times? There may be a better investment for you career. No, it’s not an advanced degree such as an MBA or a PhD. The best investment you can make might be a PHB.
The Wall Street Journal reports that “Business is bad on Wall Street, and business schools across the country are bracing for the impact: A surge in applications this year to their full-time M.B.A. programs… many people are deciding that now is a good time to head back to school. Some would-be students are the victims of layoffs roiling the financial industry. Others think their jobs could disappear soon.”
Posted by: Walt Kuenstler in Untagged on
Sep 28, 2008
How many former high-fliers at Lehman, AIG, and Merrill Lynch are regretting not having published their personal branding book before their companies blew up? This is your wake up call!
“Even if you are called a full-time employee, you’re becoming less of
an employee of an organization than you are a seller of your services
to particular customers and clients, under the organization’s brand
name. Accordingly, your income will depend on how much those buyers are
willing to pay for your serves, and the reputation of the [your] brand
that attracts them to you.” So notes Robert Reich, secretary of labor
under President Bill Clinton in his book "The Future Of Success"
(Vintage Books/Random House, NY NY).
Posted by: Foster Winans in Untagged on
Sep 10, 2008
Sept. 10, 2008--Did Sarah Palin plan to run for higher office, or did she just get lucky? A hagiographic (worshipful) biography of her put out by a small Alaska publisher known for dog-sled racing books appeared in April, touting the governor as the "hockey mom" that "turned Alaska's political establishment upside down." Considering the scandals among Alaska's politicians, that doesn't sound like a hard task, but either way, the Palin book, clearly written either with her complete cooperation or maybe even at her direction, turns out to be a brilliant move to beat her critics to the punch by branding herself as a maverick.
A new Barack Obama biography has sparked a skirmish between Amazon and Barnes and Noble that opens a door into a war in which Amazon has been dubbed book publishing's Darth Vader. So reports Publishers Weekly in a column titled "The Audacity of Hype." The battle is over a sweetheart deal by a publisher that gave Amazon a two-week head start on the rest of the bookselling industry to promote Obama's Challenge: America's Economic Crisis and the Power of a Transformative Presidency.
Posted by: Walt Kuenstler in Untagged on
Aug 06, 2008
Products are the real stars of your business. Showcase them with a powerful brand-building book.
Entrepreneurs have long understood the power of autobiographical books to establish their personal brands. But have you ever thought of using a book to establish the fame and credentials of a product
There’s no better way to permanently showcase the importance and value of a product than a book. Sure, advertising, even those zillion dollar Super Bowl ads, play an essential role in creating awareness for a product. With a half-life of 30 seconds, those ads simply cannot tell the whole story of your product.
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